You may have heard that Loaf have recently collaborated with John Lewis and launched an exclusive range of stylish sofas.
Loaf is a leading UK furniture company who specialise in relaxed sofas that can be personalised with a wide selection of vibrant colour fabrics. Their range recently launched on 1st Aug with three exclusive sofas and two footstools showcased in 10 John Lewis Stores around the UK and online and I absolutely love it!
The super comfy looking sofas are available in a wide selection of 22 fabrics comprising of 11 in brushed cotton and 11 in a durable, spill resistant clever velvet. The new designs are based on the classic laid-back Loaf look and are available in a curated palette of Loaf’s best sellers. Designed by Loaf and handmade in the UK by John Lewis, this exciting new collection will appeal to customers looking for a more relaxed style.
“This exclusive collaboration with Loaf is a really exciting development for John Lewis. Its relaxed style fits perfectly into our upholstered product range, offering our customers even more choice and underlining John Lewis’ position as the first destination for design led furniture in the UK.” Jo Unsworth, upholstery buyer, John Lewis.
“Both the Loaf and John Lewis customer expects fantastic quality and a customer experience that knocks their socks off, so when we were asked to design an exclusive collection in our usual laid-back, comfy style, we jumped at the opportunity. Having launched Loaf seven and a half years ago, we’re excited to now share our Loaf-y wares across the UK.” Charlie Marshall, Founder, Loaf.
The thing I particularly like about this range is the choice of gorgeous colour fabrics. It’s hard to come by a sofa collection that has a big selection of varied colours. Many ranges often play it safe with just the usual greys, beiges, blacks and browns, however this Loaf collection allows you to be a bit more daring with your interior and also has some vibrant colour options in the mix for the more bold at heart. I love the idea of having a statement chair or sofa in a bright yellow or green and working your colour theme around that one piece of furniture.
Here are some of my favourite colours in the range!
The exclusive collection includes the Crumble available as a sofa £1,849 and snuggler £1,199, the Doodler sofa £1,349 and snuggler £1,199, the Floppy Jo available as a sofa £1,449, snuggler £1,199 and footstool £499, as well as the Dollop footstool £449.
This range is available to buy now in 10 John Lewis stores and online at www.johnlewis.com.